Renovation lending became my specialty niche in 2009 when a client was purchasing a home without a kitchen. “I did not initially decide to market myself in a specific way. When you want to help people find a new home that needs repairs, or you want to help them increase the value of their current home, you could specialize in marketing renovation loans.Ĭhristine DePaepe, VP of Mortgage Lending/Renovation Division Manager for Guaranteed Rate, found her niche naturally. If you’re marketing renovation loans, you’ll target those consumers looking to make home improvements or to buy or refinance a home that needs repair work. Your marketing strategy may remain the same, but there are different marketing messages for different audiences.Ī Home Loan Campaign for Renovation Loans If you specialize as a mortgage marketer in a particular area, you could see your business soar as a result. Don’t let that be you if becoming a specialist would enhance your home loan marketing career. That figure of speech has long been associated with someone who tried to develop so many different skills, they never became an expert in any particular area.
But have you considered focusing all your attention on a particular area of home loans to narrow down your expertise? You’ve probably heard the old adage: You’re a financial marketing expert with a penchant for mortgage loans. Before Tackling Your Home Loan Campaign, Find Your Niche Here are seven great home loan marketing ideas to get you moving in the right direction.ġ. Don’t feel limited with your marketing strategy. It’s no wonder it’s such a competitive space. The mortgage industry is the largest and most complicated home-financing market in the world. That’s good news for financial and mortgage marketing experts looking for great marketing ideas to attract home buyers. consumers spent more than $562 billion on residential construction in 2018, and the forecast projects to be approximately $672 billion by 2022. economy is recovering, the outlook is healthy, and new constructions are on the rise. It was the worst financial dilemma since the Great Depression. Families watched the equity in their homes evaporate as the call to build new homes fell considerably. The demand for existing homes was at its lowest point in recent history. The financial crisis of 2007-2008 all but destroyed the American housing market.
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